Sunday 1 June 2008

Bordeaux wine merchants and China

At Vinexpo Hong Kong I get the impression that I took part in this major group educational effort organised for the Chinese on wine. Today they are hungry for contact with producers and business cards. Tomorrow, some of them will be buyers. But trying to get them to understand how wine distribution is organised around Bordeaux merchants is not easy!
It means explaining the classifications and how grands crus and crus classes are all distributed by the
Bordeaux
trade.
The value in restricting the number of suppliers, of grouping wines in small quantities to test a market is not yet appreciated by all. But the Chinese are learning fast and they will be able to comprehend the esoteric peculiarities of the
Bordeaux wine market quicker than I will ever be able to read their writing!

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