The merchants recover their true role

The good thing about this 2007 vintage is that it enables the merchants to recover genuine credibility by playing their role as advisors for their customers. Especially in view of the wide differences and sometimes even contradictions between two journalists’ comments on the same wine, buyers are confused and turn to the merchants, who supply them to obtain real advice. Should they buy this or that chateau wine that has just been offered “en primeur”? There are probably no miraculous scores or at least precious few (Mr Parker has not given his final word as I write) to sell a vintage, whose quality alone is not enough to attract buyers. So we return to the fundamentals (quality, price, reputation, brand history, the work invested by the estate, etc.) and in this field, who better than your merchant supplier to give you the real guidance you need?