€20,000 of promotional spending in publications is a big sum for us and the 2008 budget is the same as in 2007. It has been two years now that we have invested in support for the new Laroze and Lafleur Laroze labels to help our merchants garner recognition for them in their sales networks.
The magazines we have decided to advertise in are:
The magazines we have decided to advertise in are:
- Revue des Vins de France
- Decanter
- Revue du Sommelier International
- In Vino Veritas
- Tasted
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